Project Type: OMNI-CHANNEL STRATEGY
RIDEMINDED / MML
Momentum Mobility Limited needed a Direct-to-Consumer (D2C) channel to sell their extensive range of action sports brands locally, in 5 markets; UK, US, EU, Canada and Australia.
The solution was Rideminded, a single website with a separate storefront for each of the regions MML was trading in.
Centrally controlling live local stock levels for each region and ensuring that order information would flow seamlessly between consumer and each warehouse was a challenge.
Milk Bikes designed the network of systems needed to deliver the goal. Milk then managed the tender process and oversaw the design, build and global launch of the website, including the integration of all the storefronts with all of the regional warehouses via Linnworks.