Project Type: OMNI-CHANNEL STRATEGY
MML GROUP
Just as Covid-19 took hold, Milk started a project to design, implement and manage a global omni-channel system to enable sales without 3rd party distributors or resellers.
The project was for Australian-based Momentum Mobility Limited which owns a number of action sports brands and markets them globally via a range of channels, including
Direct from factory (usually on FOB terms),
Domestic business to business (B2B) via local B2B websites, and
Direct to Consumer (D2C) via
marketplaces (Amazon, Decathlon, etc), and
a purpose-built consumer facing website.
In the early stages, Milk researched and reviewed a wide range of options for all aspects of the project, and used this information to formulate a strategy.
We then carefully selected the software, services and specialists needed to build the distribution and sales network.
A major challenge was linking up all the platforms and outlets and local warehouses along with a single central order-processing hub so that stock levels and pricing was correct and accurate, and that orders were handled swiftly.
The system was designed to be scalable and will be able to handle the addition of new products ranges with ease.
Milk handled the day-to-day management of the UK, EU and north American regions for the first 2.5 years.