Project Type: MASS MARKET SALES
INVERT SPORT
The Invert sporting brand was born in Australia, covering a wide range of action sports including scooters, BMX, skateboards, helmets, protection, and accessories.
Milk Bikes brought Invert to the UK in 2018. We knew that the Invert range offered excellent value for the spec and, understanding how mass market retailers source product and select their ranges, we were able to get a selection of products into testing with High Street retailers.
The following year Halfords and Evans Cycles, two of the largest wheeled goods outlets in the UK, selected a small number of Invert products to add to their stocked-in range.
These items performed particularly well for Halfords and the range has grown year on year.